With so many form builders available, it's challenging to determine which one will deliver the best results for your business. This comprehensive comparison pits three leading platforms against each other to help you make an informed decision.
TL;DR: The Ultimate Form Builder Comparison
Last updated: April 18, 2025
| Feature | Resonate | Typeform | Google Forms |
|---|---|---|---|
| Average Completion Rate | 87% | 68% | 52% |
| Interface Style | Conversational AI with adaptive pathing | Sequential slides | Traditional form fields |
| Avg. Response Detail* | 3.2× more words | 1.5× more words | Baseline |
| Personalization | Advanced AI-driven | Basic | |
| NLP Analysis | Built-in | ||
| Predictive Responses | |||
| Free Plan | 500 responses/mo | 10 responses/mo | Unlimited |
| Starting Price | $29/mo | $25/mo | Free (limited analytics) |
| Response Analytics | Advanced with AI insights | Basic visualizations | Basic summaries |
*Average words per open-ended response compared to Google Forms baseline in identical surveys
While all three platforms allow you to create forms and surveys, there are fundamental differences in how they approach the form-filling experience:
Google Forms offers a traditional form-filling experience where all questions (or sections) are presented at once. It's the digital equivalent of a paper form – familiar, but not very engaging.
Typeform improved the form experience by showing one question at a time with visually appealing slides. This was revolutionary when introduced, but has limitations in today's AI-driven world.
Resonate creates a true conversational experience that feels like chatting with a helpful human rather than filling out a form. It uses AI to adapt questions based on previous answers, personalize the conversation, and extract deeper insights.
We conducted A/B tests using identical content across all three platforms to measure real-world performance differences (survey of 5,000 participants, February-March 2025):
This means that for every 1,000 people who start your form, Resonate gets you 350 more completed responses than Google Forms and 190 more than Typeform.
We measured response length and specificity for open-ended questions:
More detailed responses provide richer data for making business decisions. In our controlled test, Resonate-gathered responses contained significantly more actionable insights as rated by independent data analysts.
When asked to rate their form-filling experience (1-10 scale):
"The Resonate form didn't feel like a form at all. It was like having a thoughtful conversation with someone who was genuinely interested in my feedback. I found myself sharing details I wouldn't normally include in a survey response."
— Test participant comment
| AI Feature | Resonate | Typeform | Google Forms |
|---|---|---|---|
| Adaptive questioning | Advanced | Basic branching | Basic branching |
| Sentiment analysis | |||
| Theme detection | |||
| Response suggestions | |||
| Actionable insights summary |
| Creation Feature | Resonate | Typeform | Google Forms |
|---|---|---|---|
| Form templates | 50+ industry-specific | 30+ templates | 17 basic templates |
| AI form builder | (generates from prompts) | ||
| Design customization | High | High | Low |
| Question types | 20+ with AI options | 15+ | 11 |
Important Note About Pricing
When comparing pricing, consider not just the monthly fee but the cost per completed response. With Resonate's higher completion rates, the effective cost per completed form is often substantially lower than competitors, even if the base price is slightly higher.
For organizations where form completion rates and data quality directly impact business decisions, Resonate delivers significantly better results than both Typeform and Google Forms. The combination of higher completion rates, more detailed responses, and AI-driven insights creates both quantitative and qualitative advantages.
Let's frame this in terms of ROI: If your business decisions are based on customer feedback, getting 3× more detailed responses from 35% more respondents can fundamentally improve your decision quality. This effect compounds with each survey you run.
"We switched from Typeform to Resonate for our quarterly customer satisfaction surveys and saw our response rate jump from 34% to 78%. But the real game-changer was response quality – we're getting genuinely thoughtful feedback that has directly influenced our product roadmap."
— Sarah Chen, Head of Customer Experience at Novation Tech
While Google Forms will always have a place for simple, free internal surveys, and Typeform remains a solid option for basic commercial forms, Resonate represents the next evolution in form technology – moving beyond simply collecting data to generating genuine insights.
Note: This comparison is based on our internal testing and publicly available information about Typeform and Google Forms as of April 2025. Features and pricing may change over time. We recommend trying all options to determine which best fits your specific needs.